February 2016 - Words Matter

wordsmatter tips

When crafting any promotional offer, your choice of words can make or break your effort. Readers are drawn to what’s new, what’s trending, and where there is limited risk. But they don’t want to be pandered to. This is why “meaningless” words like “quality” and “service” tend to be turn-offs. When creating headlines, opening sentences, and subject lines, there are some proven wording do’s and don’ts.

notepad tips