July 2017 - 3 Steps to Maximizing a Great Event

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3 Steps to Maximizing a Great Event

Have an event coming up? In-house seminar? Booth at a trade show? Whatever your event may be, you want to maximize your investment by ensuring that the people who commit to coming actually show up. There are three steps to making sure you get the highest attendance possible. 

1. Promote your event with early teasers. 
People mean well, but even if they have RSVP’d, they can get distracted and end up doing something else. Keep them focused on your event with pre-event teasers, whether by email or mail, to keep them interested and their attendance top of mind. 

2. Drip detailed information by mail. 
Build interest with more detailed information. If it’s a seminar, mail out a detailed presentation schedule with speaker bios. If it’s a trade show, send full-color brochures of products on display at the show. Create an interactive and cross-channel experience by sending them to entertaining and informative videos using QR Codes, augmented reality, or even embedded video screens. Customize the brochures to that specific event so everything they see in the brochure is relevant to their upcoming experience. 

3. Reward attendance with in-event gifts. 
Have something planned to give away once they attend the event. Let them know what is in store for them and what they will miss if they don’t show up. Maybe it’s a custom-printed t-shirt, a personalized book, or a 3D printed model.  Whatever it is, ensure that it has real value to the recipient and is something they don’t want to miss. 

Looking for more ideas for making your event its best? Give us a call!

Do you see marketing as a sprint or a marathon? Increasingly, marketers are taking the marathon view, developing their plans to focus on long-term results rather than just “right now” sales. In this view, marketing has a two-fold purpose: to foster immediate sales and to plant seeds for tomorrow’s.

First you must identify the factors that will further your company’s long-term marketing goals. You might not have a perfect understanding of every looming competitive, economic, legal, sociological, or technological force, but you can become alert to the possibilities. Arm yourself with information on the longevity and profit potential of your present market’s lifecycle as well as budding market opportunities so you can begin positioning your business for tomorrow today.

Here are a few ways to foster future business opportunities regardless of your business size or budget.

1. Provide platinum-standard customer service. Your goal is always to exceed your customers’ expectations, but if you fall short, admit it. Many loyal repeat customers result from perfectly corrected errors.

2. Cultivate your elite customers. Your best customers—those who are easy to work with, who really like you, and who have a positive history with your company—are a goldmine of quality referrals. Strengthen existing relationships and build new ones by giving your top clients and their guests special offers, insights, and previews of your innovations.

 

3. Create top-of-mind awareness. Not everyone needs your product or service today, but many will at some point in the future. Capitalize on your vision of emerging needs and trends, communicated using our suite of multichannel marketing tools and techniques, to get your product in front of tomorrow’s customers now.

It takes time for the seeds you plant today to germinate into future business. Essential to all of this is to communicate effectively with your target audience. Consult with us to learn how our technology and expertise can support these efforts.