Email Marketing

A well-managed Email Marketing program can

provide one of the highest ROIs of any marketing

strategy – especially when integrated

with personalized direct mail.

email marketing 366x334Email Marketing provides many benefits for both business-to-business and business-to-consumer communications, including:

 

Cost-effectiveness:  emails can be reliably delivered for a fraction of the cost of any other media—as low as a penny each or less. 

 

Relevancy:  technology allows you to not only personalize your message with the recipient’s name, but deliver customized images, offers, and marketing copy based on the recipient’s profile.

 

Frequency:  because the cost-per-delivered message is so low, you can stay in front of your audience with greater frequency—so they receive your offer when they’re ready to buy.

 

Measurable:  with White Oak’s state-of-the-art email marketing technology, you know WHO received your message, WHEN they opened the email, and to WHICH pages they clicked through on your website.

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Efficiency:  Because a well-managed Email Marketing program allows you to communicate with a larger audience with greater frequency, your sales team can focus their efforts on a smaller pool of the best, pre-qualified prospects. 

In addition, White Oak’s email marketing program helps maintain your positive brand image by our strict adherence to CAN-SPAM regulations.

 

Integrated Email Marketing Programs:  Email marketing is a great way to stay in touch with current clients and strengthen your multi-channel marketing campaigns, thanks to email’s speed of delivery and potential for high marketing ROI. White Oak helps you integrate email campaigns into your marketing mix with a variety of services, including:

 

Email Template Creation:  White Oak’s graphic designers can create a branded email template for your business, and load it to your marketing campaign management system for easy customization and quick delivery.

 

Automated Email Campaigns:  Respond to your contacts’ actions or proactively market to prospects and customers with email marketing programs deployed automatically on your sales and marketing teams’ behalf.

 

Multi-Channel Marketing Campaigns:  Incorporate email campaigns with personalized direct mail and Personalized URLs (PURLs) for integrated campaigns that dramatically increase awareness and response rates.

  

Call White Oak today to arrange a meeting with our email marketing specialists.  We’ll create a customized proposal for you that makes the most of today’s 1:1 Marketing Communications.