Personalized URL (PURL)

Combine the power of direct mail or email with the benefits of the interactive channel. By creating Personalized URLs for each customer, and giving them a unique online destination, you'll convert substantially more direct mail or email recipients into not only qualified prospects, but lifetime customers.

 

A Personal URL is a unique website that is customized with content and information relevant to each recipient. Most interestingly, Personalized URLs contain the recipient's name in the Web address creating a truly personal and engaging experience that inspires people to visit their Personalized URL. PURLs can be extremely effective for prospecting or gathering data from existing customers using forms or online surveys.

 

purl example 499x241Using PURLs, you can track the response of each recipient and measure the effectiveness of all your campaigns. You can even set triggers based on the recipient's actions. You may want an email sent to the sales staff when the recipient visits the PURL.

 

The primary objective of a PURL is to get customers to take action...which gives you the ability to learn more about your customer. After visiting their Personal URL, users may be re-directed to other websites or specific areas of a company’s website for further action.

 

All campaigns can feature rich landing pages with variable text, images, links, video and sound. Use PURLs in both print and email direct marketing to help drive response and provide detailed tracking for documented Return on Investment.



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Capture Attention  Send recipients direct mail offers that feature Personalized URLs. Our platform uses your mailing list to create a unique URL for each DM recipient, then inserts the Personalized URLs into the mail file for seamless incorporation into the printed collateral using variable data printing. Personalized URLs display the customer's name or any other information available from your database, offering positive reinforcement and increased incentive to visit the site. The result is a dramatic increase in response rates.

 

Capture Responses  The respondent arrives at his or her customized landing page, which maintains the design and tone of your direct mail package with a personalized greeting and pre-populated fields that help drive immediate response. The user learns more about your offer and can instantly respond to it, request additional information by mail, or even make a purchase without ever leaving the page. 

 

Capture Future Opportunities  Our platform records the user's actions so that you track the effectiveness of your campaign in real time, generate detailed reports, extend additional offers, and immediately follow up on sales leads. It's a winning, three-step strategy that delivers superior results while continuing to build upon your direct mail campaign.



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The Power of PURLs:

  • Improve marketing response rates
  • Provide relevant content to your prospects
  • Engage responders with interactive experience
  • Collect valuable data from your prospects
  • Track, report and respond in real-time
  • Personalized landing pages
  • Online surveys for opt-in data collection
  • Immediate email responses when prospect visits landing page
  • Online dashboard for campaign management and measurement
  • Hyperlinks on landing pages to your company website
  • Gather and update key consumer data
  • Track customer activity and preferences
  • Enhance marketing campaigns and messages
  • Measure campaign success
  • Interact with potential customers in a whole new way

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