Variable Data Printing

Variable Data Printing (VDP) can be a valuable tool for communicating with your customers. Whether it is used to communicate with prospective sales clients, increase sales or strengthen customer loyalty, an increasing number of communications professionals are realizing the ability of VDP to accomplish dramatic results.  White Oak can deliver a wide range of applications for a number of different vertical markets using VDP technologies.   From customized billing transactions, to tailored brochures and newsletters or targeted direct mail campaigns, personalized print marketing solutions deliver meaningful and relevant information by tapping into existing customer or prospect data or acquiring data files from outside sources. Personalized graphic communication has been proven to increase response rates, shorten response times, and increase the size and frequency of purchases.

 

Variable Data Printing (VDP) - High-Response Direct Marketing

Variable Data Printing’s power is explosive…generating response rates 3-10 times higher than traditional direct mail.  The secret behind the effectiveness of personalized variable data printing (VDP) is that the personalized pieces not only capture attention, but back it up with content relevant to each unique recipient. When you communicate with recipients personally, using text, imagery and offers customized to their unique needs and desires, a few things happen:

  • Average order sizes improves
  • Cost per response decreases
  • And repeat business increases

  

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By using information from your customer database or external file VDP allows you to:

  • address your customers by name
  • use photos, text and graphics that appeal directly to each customer’s need, preference or choice
  • direct your customers to contact your sales representatives, or to access their own unique website (PURL) as part of a cross-media campaign

 

Benefits of using VDP and 1:1 Marketing:

  • reduces print runs through targeted communications
  • reduces page count with customization
  • reduces need for further communications due to increased relevance
  • increases response rates of direct marketing campaigns
  • builds brand awareness
  • captures current sales opportunities
  • increases return on investment

 

Industry studies have proven that VDP has the ability to produce:

  • higher response rates ranging from 20 – 40%
  • 47% increase in repeat orders
  • 25% increase in average order values

 

Use Variable Data Printing and 1:1 Marketing to improve response rates, increase orders and increase your Return On Investment (ROI).