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What is a QR Code?

QR or “Quick Response” Codes, are small printed bar codes that, when captured with a mobile device, allow users to visit web sites, send emails, get product information, see a location on a map, send a text message, play a video, interact with social sites, place phone calls (to numbers not in their address book), and many other actions, without typing a single character. Anyone with a smart phone can scan and read QR Codes with the click of a camera.

What is a PURL?

PURL, or Personalized URL, (such as yourname.mypurl.com) is a unique web address that directs email recipients to a web page that is customized just for them.

What are the benefits of using an Cross-Media Marketing Campaign?

If executed correctly, you will see a number of benefits in your campaign, including the following:


• Improve direct mail response rates.
• Provide relevant content in response to preferences.
• Engage responders in more meaningful dialogue.
• Convert responders' preferences into revenue.

What is Trigger Marketing?

A marketing message that is automatically generated in response to a predetermined event.
What are the benefits to Trigger Marketing? 
If executed correctly, you will see a number of benefits in your campaign, including the following:


• Precision marketing effectiveness.
• Cross-sell and up-sell effectiveness.
• Customer profitability.