Direct Mail Marketing is targeted, profitable, and measurable.
Direct mail is one of the most common forms of direct marketing in use today. Marketers have used direct mail marketing for decades to get their message across. It's a proven, versatile and measurable marketing channel.
Get by the Ad Blockers with Direct Mail!
Consumers are blocking more and more online ads. That’s why direct mail is more important than ever. It reaches the consumers that ad blocking misses!
• Ad blocking is up 16% in the United States.
• In 2017, $15.8 billion in revenue will be lost because of ad blocking.
• Revenue loss from ad blocking is up 43% over last year.
Data Source: OnAudience.com
Use of targeted direct mail can focus on a smaller group of individuals who are more likely to respond to your offer. Personalized direct mail pieces can dramatically increase response rates. Use imagery and design to appeal to your client’s tastes and make the text relevant and personalized. You can address your customers by name, speak to them individually, and appeal to their interests. And when customers feel that you understand their needs, they’re more likely to respond. We help companies create personalized direct mail pieces that speak to their prospects and customers. We use Variable Data Printing (VDP) to execute and target direct mailings personalized to each recipient. White Oak can execute your personalized direct mail campaign in a variety of formats to match your budget.
Direct Mail gives you the ability to track the success of your campaign. By using coupons, PURLs or barcodes, you can track and analyze your results. You will get a better understanding of what is working and can make adjustments to future mailings if needed.
Our Direct Mail program provides you with a cost effective solution to sending out your mail pieces. Whether it is a postcard mailing or a multi-channel marketing campaign, we have the resources to manage the project from start to finish.
We use the most current USPS sorting software available to ensure the lowest postal rates possible. In addition, we process your list for address accuracy to ensure that your target audience will receive your mailing in a timely manner. From pin-point marketing direct mail postcards to entire promotional campaigns, we can handle it all for you including complex merges and odd-sizes pieces. Versatility within our mail production department ensures that both standard and non-standard mail pieces are processed accurately and efficiently. The result, improved ROI for your marketing expenditures.
Our services include:
- Campaign Development, Consulting & Analytic Reporting
- Mailing List Acquisition & Consulting
- Database Appending - enhance your current lists with updated information
- Dynamic & Static QR Code generation
- Full Color Variable Digital Printing
- Fulfillment (i.e. inserting, tabbing, folding, etc.)
- Postal Processing (CASS, NCOA)
- Creative Design
To review the current postal guidelines and postage costs, Click Here.