A well-managed Email Marketing program can
provide one of the highest ROIs of any marketing
strategy – especially when integrated
with personalized direct mail.
Email Marketing provides many benefits for both business-to-business and business-to-consumer communications, including:
Cost-effectiveness: emails can be reliably delivered for a fraction of the cost of any other media—as low as a penny each or less.
Relevancy: technology allows you to not only personalize your message with the recipient’s name, but deliver customized images, offers, and marketing copy based on the recipient’s profile.
Frequency: because the cost-per-delivered message is so low, you can stay in front of your audience with greater frequency—so they receive your offer when they’re ready to buy.
Measurable: with White Oak’s state-of-the-art email marketing technology, you know WHO received your message, WHEN they opened the email, and to WHICH pages they clicked through on your website.
Efficiency: Because a well-managed Email Marketing program allows you to communicate with a larger audience with greater frequency, your sales team can focus their efforts on a smaller pool of the best, pre-qualified prospects.
In addition, White Oak’s email marketing program helps maintain your positive brand image by our strict adherence to CAN-SPAM regulations.
Integrated Email Marketing Programs: Email marketing is a great way to stay in touch with current clients and strengthen your multi-channel marketing campaigns, thanks to email’s speed of delivery and potential for high marketing ROI. White Oak helps you integrate email campaigns into your marketing mix with a variety of services, including:
Email Template Creation: White Oak’s graphic designers can create a branded email template for your business, and load it to your marketing campaign management system for easy customization and quick delivery.
Automated Email Campaigns: Respond to your contacts’ actions or proactively market to prospects and customers with email marketing programs deployed automatically on your sales and marketing teams’ behalf.
Multi-Channel Marketing Campaigns: Incorporate email campaigns with personalized direct mail and Personalized URLs (PURLs) for integrated campaigns that dramatically increase awareness and response rates.
Call White Oak today to arrange a meeting with our email marketing specialists. We’ll create a customized proposal for you that makes the most of today’s 1:1 Marketing Communications.