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Strategic Planning

Marketing Planning

Lead Generation

Customer Relationship Management (CRM)

 

That's what it's all about.  Generating leads, earning new clients and maintaining relationships.

 

It’s all in the process.  Acquisition is about building your portfolio of new clients and nurturing your current clients.  You need to build brand loyalty while maintaining the relationship with additional products or services.  White Oak helps you do this by spending time with you and listening to your marketing successes and failures.  We know that the key to planning a successful direct marketing campaign is in understanding your business, goals and objectives.  Together, we can build a plan to help you connect with your prospects and current clients.  It starts with the data, one customer, and one message at a time, and ends with fantastic results.

 

We'll guide you through every step of your marketing plan, with services that include:

 

  • Lead generation
  • Customer retentionchess2 344x235
  • Customer reactivation
  • Cross selling and upselling
  • Enhancing customer experience
  • Strengthening customer loyalty

3-D Bubble Film and Specialty Substrates

Check out the video on 3D Bubble Film.
Our brochure cover was printed using mirror image and sandwiching CMYK + White + CMYK.

 

This 3D Film turns any application into a mesmerizing experience, which is why it is perfect for today’s most popular applications and markets. It is excellent for retail and POP signage, product packaging, direct mail, business cards, shelf wobblers, counter mats, booklet covers, and more. This material meets FDA requirements for food contact applications, making it ideal for eye-catching food packaging.

The 3D Film offers the lightweight durability expected from a synthetic material with the added bonus of being a #5 recyclable plastic. Both sides of this translucent sheet offer superior printability, which opens the door for layered effects with different images and colors on the front and back. Printing on this substrate is just as easy as printing on any other synthetic material, and even easier than printing on lenticular films.


We can print on a variety of specialty substrates including:

• Cling
• Foil
• PVC
• Soft Touch
• Synthetic
• Vinyl
• Wood Veneer

Contact us to learn more about specialty substrates.

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Variable Data Printing

Variable Data Printing (VDP) can be a valuable tool for communicating with your customers. Whether it is used to communicate with prospective sales clients, increase sales or strengthen customer loyalty, an increasing number of communications professionals are realizing the ability of VDP to accomplish dramatic results.  White Oak can deliver a wide range of applications for a number of different vertical markets using VDP technologies.   From customized billing transactions, to tailored brochures and newsletters or targeted direct mail campaigns, personalized print marketing solutions deliver meaningful and relevant information by tapping into existing customer or prospect data or acquiring data files from outside sources. Personalized graphic communication has been proven to increase response rates, shorten response times, and increase the size and frequency of purchases.

 

Variable Data Printing (VDP) - High-Response Direct Marketing

Variable Data Printing’s power is explosive…generating response rates 3-10 times higher than traditional direct mail.  The secret behind the effectiveness of personalized variable data printing (VDP) is that the personalized pieces not only capture attention, but back it up with content relevant to each unique recipient. When you communicate with recipients personally, using text, imagery and offers customized to their unique needs and desires, a few things happen:

  • Average order sizes improves
  • Cost per response decreases
  • And repeat business increases

  

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By using information from your customer database or external file VDP allows you to:

  • address your customers by name
  • use photos, text and graphics that appeal directly to each customer’s need, preference or choice
  • direct your customers to contact your sales representatives, or to access their own unique website (PURL) as part of a cross-media campaign

 

Benefits of using VDP and 1:1 Marketing:

  • reduces print runs through targeted communications
  • reduces page count with customization
  • reduces need for further communications due to increased relevance
  • increases response rates of direct marketing campaigns
  • builds brand awareness
  • captures current sales opportunities
  • increases return on investment

 

Industry studies have proven that VDP has the ability to produce:

  • higher response rates ranging from 20 – 40%
  • 47% increase in repeat orders
  • 25% increase in average order values

 

Use Variable Data Printing and 1:1 Marketing to improve response rates, increase orders and increase your Return On Investment (ROI).

Email Marketing

A well-managed Email Marketing program can

provide one of the highest ROIs of any marketing

strategy – especially when integrated

with personalized direct mail.

email marketing 366x334Email Marketing provides many benefits for both business-to-business and business-to-consumer communications, including:

 

Cost-effectiveness:  emails can be reliably delivered for a fraction of the cost of any other media—as low as a penny each or less. 

 

Relevancy:  technology allows you to not only personalize your message with the recipient’s name, but deliver customized images, offers, and marketing copy based on the recipient’s profile.

 

Frequency:  because the cost-per-delivered message is so low, you can stay in front of your audience with greater frequency—so they receive your offer when they’re ready to buy.

 

Measurable:  with White Oak’s state-of-the-art email marketing technology, you know WHO received your message, WHEN they opened the email, and to WHICH pages they clicked through on your website.

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Efficiency:  Because a well-managed Email Marketing program allows you to communicate with a larger audience with greater frequency, your sales team can focus their efforts on a smaller pool of the best, pre-qualified prospects. 

In addition, White Oak’s email marketing program helps maintain your positive brand image by our strict adherence to CAN-SPAM regulations.

 

Integrated Email Marketing Programs:  Email marketing is a great way to stay in touch with current clients and strengthen your multi-channel marketing campaigns, thanks to email’s speed of delivery and potential for high marketing ROI. White Oak helps you integrate email campaigns into your marketing mix with a variety of services, including:

 

Email Template Creation:  White Oak’s graphic designers can create a branded email template for your business, and load it to your marketing campaign management system for easy customization and quick delivery.

 

Automated Email Campaigns:  Respond to your contacts’ actions or proactively market to prospects and customers with email marketing programs deployed automatically on your sales and marketing teams’ behalf.

 

Multi-Channel Marketing Campaigns:  Incorporate email campaigns with personalized direct mail and Personalized URLs (PURLs) for integrated campaigns that dramatically increase awareness and response rates.

  

Call White Oak today to arrange a meeting with our email marketing specialists.  We’ll create a customized proposal for you that makes the most of today’s 1:1 Marketing Communications.

Fulfillment

With uniquely different customers, White Oak has always been able to meet a variety of fulfillment needs.  Whether we work with single printed materials, multiple printed pieces, or kit assembly, White Oak will manufacture, package, warehouse, inventory, and distribute your materials for delivery to your clients. You can save warehouse costs and staffing expense by allowing White Oak to assemble your kit, collate your material or distribute your material as needed. Automatic mailing of product can be arranged. Simply provide a mailing data file and we will do the rest. We can even produce a personalized cover letter or packing list to give your package the professionalism it deserves.  You can even utilize a Digital Storefront to coordinate your fulfillment needs.


 

  • Web-Based Fulfillment System
  • Kit Assembly
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  • Business-to-Business (B2B)
  • Business-to-Consumer (B2C)
  • Distribution
  • Inventory Management
  • Kit Building
  • Pick and Pack Distribution
  • Warehousing
  • CD Duplication and Distribution
  • E-mail Services
  • Customized Reporting Tools

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