When it comes to ROI, some channels are just more effective
than others. Knowing the effectiveness of each channel puts you in control. For example, did you know that one channel
has an open/read rate of 42%? Or that recipients of content sent via this channel purchase 28% more items and spend 28%
more than those who do not? Which channel is this? It’s direct mail. Surprised? You shouldn't be. Here are nine
more statistics about direct mail that you should know.
41% of direct mail recipients look forward to checking their mailboxes each day. (Source: Gallup)
73% of American consumers say they prefer being contacted by brands via direct mail because they can read it whenever
they want. (Source: Epsilon)
Direct mail offers a 29% return on investment. (Source: Marketing Charts)
Consumers aged 45-54 are the demographic group most likely to respond to direct mail pieces. (Source: Data &
Marketing Association)
80–90% of direct mail gets opened, while only 20–30% of email does. (Source: United States Postal
Service)
Only 44% of people can recall a brand immediately after seeing a digital ad compared to 75% of those who receive direct
mail. (Source: Marketing Profs)
Direct mail requires 21% less cognitive effort to process than email. (Source: Ipsos/Canada Post)
Brand recall is 70% higher for consumers exposed to direct mail ads than to digital ads. (Source: Ipsos/Canada
Post)
30% of Millennials say that direct mail is more effective at getting them to take action compared to 24% who say the
same of email. (Source: Direct Marketing News)
Think direct mail is a marketing rock star? We do, too! Talk to us about creating your next direct mail
campaign.
Editor’s note: Thanks to Small Business Genius for compiling many of the stats
cited here. https://www.smallbizgenius.net/by-the-numbers/direct-mail-statistics/#gref | Last Updated: 18 March 2021
