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shopper in grocery aisle
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5 Surprising Ways to Market with Packaging
21 March 2024
Packaging is one of your most essential marketing tools if you sell products on the retail shelf. When buyers decide between two products, labels and packaging can be the deciding factor. When buyers plan to purchase one product, great labels and packaging can entice them to buy another.
gatefold examples
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Creative Gatefolds that get Attention
21 March 2024
Want to get your customers' attention? Incorporate creative folds that add dimension and interest. Gatefolds, in particular, are cost-effective tools that add high interest and engagement to your pieces. Whether you are producing marketing collateral, event invitations, or direct mail, these fun, creative folds can repeatedly engage your audience with your marketing content.
gatefold examples
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Is Your Campaign Ready for Takeoff?
21 March 2024
Consumers love direct mail, but just because your beautifully designed letter or postcard arrives in their mailbox doesn't mean they are automatically going to read it. Even with the most eye-catching pieces, common mistakes can hinder your success.
drip marketing
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What's Drip Marketing and Why Should You Care?
19 February 2024
A strategy of regular, strategically timed communications can have a powerful influence on shopper behavior. That's why drip marketing is so important. In a drip marketing campaign, the business sends (drips) regular marketing communications, typically through multiple channels, to move a prospect through the sales funnel over time. It uses a combination of direct mail, email, mobile marketing, newsletters, or other content at the appropriate stage of the sales process.
email
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Email: The Perfect Direct Mail Add-On
19 February 2024
Want to increase the effectiveness of your direct mail campaigns? Add a branded email with the same design components as the direct mail piece so that they are part of an integrated campaign. Adding branded email as a secondary touch doubles the customer.
socially connected
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Socially Connected
19 February 2024
More than 92% of U.S. businesses use social media for marketing. You may be one of them. But how intentional are your efforts? How should you be integrating social media with your other channels, such as print and email? Before answering that question, it's important to understand the role social media plays so you can put it in its proper place.
drip marketing
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4 Reasons Your Customers Might Be Defecting
2 January 2024
Your existing customers are your most profitable customers. They buy more frequently, and they spend more when they do. But are you paying sufficient attention to them? Could you be losing customers without knowing it? Understanding why customers defect to competitors is the first step in retaining them, so let's look at four key reasons you might be losing customers without realizing it.
searching for data
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Searching for data?
2 January 2024
Great marketing starts with knowing your customers. Knowing your customers starts with great data. So where do you get it? How do you find that “marketing gold” that helps you better understand your customers and refine your targeted communications? Here are five places you can start.
want more b2b accounts
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Want More B2B Accounts? Try This!
2 January 2024
Succeeding in Business-to-Business (B2B) sales requires a nuanced understanding of the complex decision-making processes within organizations. Unlike B2C transactions, B2B sales often involve multiple decision-makers with unique needs and priorities. Navigating this landscape requires persistence, insight, and data-driven communications. Let's look at three “musts” for approaching B2B buyers.
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3 Lessons on Growth During Uncertain Times
14 November 2023
When economic times are uncertain, different businesses take different strategies. Some tighten the belt, hunker down, and wait for things to improve. Others see opportunities. When their competitors pull back, they invest so they are way ahead when times get better.
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Got Brand Identity?
14 November 2023
Do brands have identities? Sure they do! Think about some companies most associated with a strong brand identity: Starbucks, Nike, Apple, and Coca-Cola. When you think about these brands, you think about more than products. Whether it's excellence and determination or the warm feeling of bonding with friends and family, each brand has a strong identity of which customers want to be a part.
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Name Dropping
17 October 2023
We all know that personalizing your print marketing materials with someone's name yields higher open and click-through rates, but have you ever wondered why? It has to do with the way our brains work, and it's why name personalization will remain part of the marketing landscape for years to come.
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Bridging the Digital Divide
17 October 2023
In today's digitally driven world, it's easy to assume that everyone is connected, but the reality is quite different. Millions of Americans still lack access to high-speed Internet—42 million Americans, to be exact. (The FCC defines “high-speed” as download speeds of at least 25 Mbps and upload speeds of at least 3 Mbps.) This underscores the importance of keeping print in the marketing mix. Printed marketing materials like postcards, sales letters, and other direct mailers reach every American, regardless of their Internet connectivity.
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Data Driven Marketing
17 October 2023
In today's marketing landscape, the importance of data-driven marketing cannot be overstated. Gone are the days of relying solely on intuition and guesswork to make marketing decisions. Instead, successful businesses harness data's power to drive their marketing strategies and achieve remarkable results. What are some of the benefits of building your marketing strategy on data?
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Five Steps to Crafting Effective Marketing Content
18 September 2023
Marketing copy is the heart and soul of your advertising efforts. It connects your product or service with your audience, compelling them to take action. Let's break down five essential steps to writing effective marketing copy.
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Five Elements that Make Print Shine
18 September 2023
In the ever-evolving marketing world, getting caught up in the digital buzz is easy. However, there's a timeless charm to a well-executed print campaign that captures attention and makes a lasting impression. Print has unique qualities that can elevate your direct mail efforts. Let's look at five elements that make print special.
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Motivate Consumers with Direct Mail
18 September 2023
In today's digital age, does direct mail still have the power to influence buyers' decisions? According to research from the United States Postal Service, the answer is yes. Eighty-nine percent (89%) of mail recipients say that relevant direct mail has moved them to take some kind of action.
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Making Sense of Omni, Multi, Cross, and Integrated Channel Marketing
17 August 2023
As you seek to break through the marketing clutter, the more channels, the better. Pairings such as print with email, email with social media, and social media with print will result in higher response rates than any single channel alone. As you plan your efforts, you may wonder about the terms “omnichannel marketing,” “multichannel marketing,” “cross-channel marketing,” and “integrated marketing.” What are the differences between them? Is one approach better than another? Let's take a look and find out.
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10 Items for Your Pre-Design Packaging Checklist
17 August 2023
Whether you are sitting down to design your first folding carton package or your hundredth, it helps to have a pre-design checklist. This ensures that your packaging looks and performs its best. Here are ten considerations you don't want to overlook.
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Brand Building
26 July 2023
Having consistent cross-channel branding is crucial to creating a strong and memorable company image. It helps your company stay top of mind with your target audience, establishes trust, and builds credibility. But how do you ensure brand consistency when channels like direct mail, email, and wide-format graphics have such different requirements?
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Smarter Marketing Within Reach
26 July 2023
Every time you turn around, someone is talking about artificial intelligence (AI). It can write the Great American Novel. Create masterpieces of art. Even write the music to that song you've had rattling around in your head for years. AI holds tremendous promise that we have only begun to understand.
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Avoid the USPS's Top Mailing Mistake
26 July 2023
In the world of direct mail, creativity is everything. You want to design pieces that stand out and catch the customer's eye. But be careful! Sometimes this leads to designing mail pieces in nonstandard sizes that, in some cases, can make the mailpiece undeliverable. Failure to meet minimum mailing dimensions is the number one mailing mistake cited by the United States Postal Service
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Unleashing the Power of Top-of-Mind Awareness
26 July 2023
In marketing, being "top of mind" means being the first brand or product that comes to mind when a shopper thinks of a particular industry, category, or need. For example, when someone says “soda,” what comes to mind? Coca-Cola? Pepsi? When someone says “electronics,” is it Apple? Samsung? LG? Whatever your product category, you also want to be top of mind.
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Marketing Lessons: Avoid These 5 Mistakes to Boost Your Strategy and Results
26 July 2023
Marketers learn from what some do well and from what others don't. Either way, they learn. Let's look at five “dont's” we can take away from the mistakes of others. See any you need to fix in your marketing?
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Relevance: The Key to Success in Personalized Printing Campaigns
16 June 2023
The ability to tailor documents with precision, incorporating variables like gender, income, and geographic location, holds immense potential in print and email marketing. But savvy marketers know that data points, by themselves, don't make communication effective. So what does? Relevance.
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Making Content Marketing Work for You
16 June 2023
One of the fastest-growing types of marketing is content marketing. Why? Because it works. Content marketing positions you as a thought leader, establishes credibility, and is often the gateway to your customers discovering your business.
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4 Things Direct Mail Does That Email Can't
18 May 2023
As a marketer, you know the value of email. You may also see the value of print marketing. But do you know the areas where one is better than another? Let's look at four places where direct mail beats out email and does things email cannot do.
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The Marketing Importance of an Authentice Voice
18 May 2023
Whether you are writing copy for direct mail, email, or mobile video, it is essential to be authentic. Indeed, Stackla has found that 90% of shoppers say that authenticity is important when deciding which brands they like and support. But maintaining an authentic voice doesn't just “happen.”
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Want More Donations? Choose Print!
12 April 2023
For nonprofits, every dollar they spend on overhead, administration, and marketing is a dollar not spent on their mission.
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Want the Ticket to Converting Higher End Buyers? Try Personas
12 April 2023
If you are trying to sell costume jewelry and organic smoothies, price and opportunity might motivate customers to purchase spontaneously or switch from a competitor.
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QR Codes Are Everywhere — For Good Reason
7 March 2023
The global pandemic has had a profound impact on the world of consumer marketing, and one of these impacts has been to bring QR codes more into the mainstream.
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5 Benefits of Having an Up-to-Date Mailing List
7 March 2023
Keeping your mailing list up to date is essential for making the most of your marketing dollars. It ensures that your messages arrive in a timely fashion and provides other benefits such as cost savings and better targeting.
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Making the Grade
7 March 2023
Whether it is a highly targeted static campaign or a fully personalized one, great data is the foundation of every highly effective marketing effort. So how well is your data performing?
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6 Principles of Marketing Persuasion
13 February 2023
Understanding buyer psychology is key to grabbing consumers' attention and getting people to buy.
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Creating Customer Loyalty
13 February 2023
What does it take to create customer loyalty, the kind of loyalty that makes customers stick with you, even when their favorite sales representative, hair stylist or financial advisor moves on?
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Taking the Plunge!
13 February 2023
Motivate your audience to act by tapping into FOMO marketing
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During Times of Uncertainty, Market Like a Leader
11 January 2023
In today's times of uncertainty, it can be challenging to know how to strike the right tone.
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Four Data "Buckets" and How They Can Benefit Your Messaging
11 January 2023
Shoppers today expect their marketing messages to be highly targeted to their wants and needs.
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Digital Takes Your Printing Green!
11 January 2023
Everybody wants to go green these days. Did you know that one of the easiest ways to do that is to switch to digital and 1:1 printing?
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Age Is More Than a Number
20 October 2022
Targeted, relevant content! One of the most effective ways to do this is targeting by generation.
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Direct Mail with a Green Message
10 October 2022
Most people automatically think about recycling, but what about composting? It's a little unconventional, but composting has lots of benefits.
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5 Tips for Letting Psychology Propel Your Marketing
10 October 2022
Today more than ever, effective marketing is based on psychology. Whether you are using direct mail, email, or mobile, these five trends have been growing in importance over the past few years.
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Drawing Customers Into the Sales Funnel 
27 September 2022
If you are like 61% of direct mail marketers, lead generation is your number one business challenge. Indeed, a HubSpot survey found that more than half of marketers spend at least half of their marketing budgets on generating leads.
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Want Better Profits? Open an Online Storefront
27 September 2022
If you aren't already using an e-commerce portal to archive, order, and manage your print materials, you are leaving money on the table.
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Using Packaging as a Marketing Tool 
27 September 2022
When a shopper walks into the store, even if they aren't looking for something in your product category, the proper packaging can entice them to make a purchase they hadn't planned.
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Lifetime Value 
18 August 2022
Do you know who your best customers really are?
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Creating Connections
18 August 2022
Build an emotional bond with your customers and make an impact on the bottom line.
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Creating a Sustainable Package 
14 July 2022
Consumers are increasingly showing a preference for products that communicate a sustainable message. Two-thirds of consumers say they will pay more for them.
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Want It to Be Personal? 10 Questions to Ask
14 July 2022
According to the research firm McKinsey, 76% of consumers say that receiving personalized communications is a key factor in prompting their consideration of a brand, and 78% say that personalized content makes them more likely to purchase from the brand again.
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Explore New Technologies and Save on Postage 
16 June 2022
The United States' 2022 Emerging and Advanced Technology Program is here. The USPS always offers postal discounts to encourage mailers to add interactive technologies
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Get the Most Out of Personalized Print
16 June 2022
You increase your response and conversion rates by personalizing your message, whether in print or email.
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5 Ways to Maximize Your Print Investment 
10 May 2022
Have a limited print budget and want to make the most of it? Even if your dollars are limited, your impact can be significant.
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Personalization Spells Respect
10 May 2022
You come home from work and discover that you received a direct mail piece. Nice! We all love mail. But then you talk to your neighbor, and they got the same piece in their mailbox.
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Silos Are for Farmers, Not Marketers
10 May 2022
Got a silo problem? If you're like most companies doing targeted and personalized marketing, you do.
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Not All Targeted Marketing Looks the Samek
7 April 2022
Targeting is the foundation of any highly effective marketing campaign, but there are different ways to slice and dice your list based on your marketing goals.
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Keep Them Thinking About You
7 April 2022
When two companies offer similar products, what differentiates one from another? It's more than the price. There is something even more critical when it comes right down to it. It's the customer experience.
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5 COVID-19 Consumer Trends Impacting Packaging
7 April 2022
For B2B marketers, integrating brand identity into marketing and sales collateral can be a real challenge. According to Provoke Insights, there are three main reasons...
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Digital Printing Just Got Bigger at WhiteOak
16 March 2022
WhiteOak has significantly expanded digital printing capacity with the addition of a new HP Indigo 12000 Digital Press.
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Keep Them Thinking About You
16 March 2022
In marketing, there is one thing worth more than gold. It is top of mind. Being top of mind means that when someone thinks about your product category, they think of you.
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5 COVID-19 Consumer Trends Impacting Packaging
16 March 2022
The COVID-19 pandemic has impacted the way shoppers live, work, and play. Experts say many of those changes are permanent when it comes to packaging.
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Are Your Customers Coming or Going?
19 May 2021
Understanding Customer Acquisition vs. Customer Retention and why you should Communicate to both audiences.
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Easy Online Ordering
19 May 2021
Online ordering is a great way to streamline your ordering process and reduce your costs at the same time. This process can benefit any type of business.
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Tips for Using Print and Digital Communications to Build Trust
19 May 2021
Never has trust between customers and brands been more critical. As e-commerce continues to grow, both for health and convenience, a gap is growing, too.
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The Unboxing Experience
15 April 2021
Creating a great first impression with your brand is more important than ever. In a world defined by virtual and digital interactions, positive, tactile experiences...
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Marketers Identify Their #1 Priority in the Next Five Years
15 April 2021
If you had to name the top priority for marketers today, what would it be? If you said creating a positive Customer Experience (CX), you'd be right. Sure, everybody wants...
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Put the Power of Color to Work for You
15 April 2021
When you hand out a piece of marketing collateral or send a direct mail piece, the first thing recipients notice is the color.
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Top 5 Content Marketing Best Practices
18 March 2021
You've heard people talk about the value of content marketing. It's one of the most important ways that people find you.
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11 Eye-Popping Stats on Direct Mail
18 March 2021
When it comes to ROI, some channels are just more effective than others. Knowing the effectiveness of each channel puts you in control.
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EcoSmart 101
11 February 2021
From wheat straw to recycled PET, here's the scoop on the unique stuff that makes up EcoSmart® products. Sustainability is more than a trend.
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Building Up Customer Relationships
10 February 2021
Take a long- term view by marketing to people, not demographics. As marketers, we are surrounded by data. From in-house customer information...
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Leading Your Customers Back
10 February 2021
Great tips for how to reduce customer churn. Let's be honest. Customer churn is part of business. The question isn't how to stop customer churn.
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A Steady Stream of Resources
21 January 2021
Engage B2B buyers throughout the sales cycle. The world of engaging B2B buyers has changed. DemandGen's “B2B Buyers Survey Report” uncover...
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QR Codes in a Pandemic World
21 January 2021
In today's world, where social distancing and extra health precautions have become part of everyday life, consumers are embracing touchless options...
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Five “Best in Class” Marketing Elements
7 January 2021
Want to be the best? Compete with the best. That's a powerful motto, whether in sports or business. Here are five marketing strategies used...
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The Power of Marketing Local
7 January 2021
One of the most powerful consumer trends of 2020 has been the move to the suburbs. Yes, the ‘burbs. The suburbanization of America is changing...
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QR Codes Connect Marketers and Buyers in Today's World of Social Distancing
2 November 2020
In today's world of social distancing and working from home, marketers are seeing an exploding use of QR Codes, which connect buyers to...
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Buyers Are in The Driver's Seat
8 October 2020
Are you their destination? In today's world of “information everywhere,” marketers are no longer in the driver's seat. uyers have the world at their fingertips...
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Why Lifetime Customer Value Matters (A Lot)
24 September 2020
As a marketer, you invest a significant amount of time in your print and multichannel campaigns. It's essential to understand what (and who) brings in the most revenue.
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Persistence Pays Off with 1400% ROI
20 August 2020
Very often, buyers need more than one contact before they make a purchase. Sometimes, especially with more complex sales, they need an entire series of contacts...
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Changing Direction
14 July 2020
Try two new targeting approaches that are bound to boost growth. Everyone's marketing strategy needs a tune-up now and then.
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Activate Your Audience
14 July 2020
5 psychological marketing principles to engage customers. While every buyer is unique, there are certain principles about human behavior...
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Saving Money on Print & Promo Products by Using Digital Storefronts
20 May 2020
When it comes to ordering print or promotional products, did you know that you can save money by changing from traditional ordering methods...
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When is the best time to reach your customers?
18 May 2020
When everyone else is quiet. What do we mean by that? When you continue to communicate with your message is powerful.
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Why Does Channel Selection Matter?
10 January 2020
When it comes to choosing marketing channels, marketers can make many assumptions. Millennials always want digital, the Silent...
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3 Ways to Sell More to Existing Customers
10 January 2020
Think you have to go out and drum up new customers in order to increase your sales? Prospecting is an important tool for...
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Keep the Conversation Going!
3 December 2019
When do you engage with your customers? Is it only when you want to sell them something? If so, consider extending...
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Stay In Touch With Your Customers
3 December 2019
Multichannel marketing made easy and affordable with Informed Delivery by USPS.com. The United States Postal Service...
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9 Components Every Marketing Campaign Must Have
17 October 2019
Want to make your marketing campaigns the most effective they can be? Be sure to hit all of the key marketing components. Most marketers...
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Captivate Your Audience
17 October 2019
Use storytelling to engage customers. People like to connect with the people they buy from, which is why storytelling is such a powerful...
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Do You Know These 9 Buyer Types?
17 September 2019
Do you know who your buyers are? Are they trailblazers? Status seekers? Do they play it safe? Different messaging appeals to different...
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Getting Ahead By Going Vertical
17 September 2019
If you are serving the business-to-business marketplace, understanding your customers' vertical markets can make the difference between...
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Top Reasons to Use More Visual Content
13 August 2019
You've spent weeks developing the messaging for your Spring Fling mailer or your annual fundraising letter. You know your audience.
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Tracking the Latest Trends
9 August 2019
Want to stay on the forefront of marketing? MarketingProfs interviewed nearly two dozen industry leaders to learn what top executives...
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Keeping the Customer Experience Seamless
3 July 2019
In today's world, customers want easy. Whether it's shopping, researching products, or hearing about products for the first time...
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Making It Personal
3 July 2019
Whether it's direct mail marketing or transactional communications, customers say that personalization makes direct mail seem more...
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5 Steps to Customer Loyalty
29 March 2019
What does it take to create customer loyalty, the kind of commitment that makes customers stick with you, even when your competitors become...
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Closing the Customer Perception Gap
29 March 2019
Ever wonder what your customers really think about you? Instead of guessing, it's a good idea to ask. Customer surveys sent by direct...
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A Customer Comeback
14 January 2019
5 Tips for Winning Back Lost Customers. Despite your best efforts, a certain percentage of your customers will lapse. f you are on the ball, you can win them back.
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5 Tips for Waking up Tired Mail
14 January 2019
Is your marketing getting tired? Is your target audience tuning out your mailings because you're sending the same campaign over and over?