Blogs

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The Unboxing Experience
15 April 2021
Creating a great first impression with your brand is more important than ever. In a world defined by virtual and digital interactions, positive, tactile experiences...
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Marketers Identify Their #1 Priority in the Next Five Years
15 April 2021
If you had to name the top priority for marketers today, what would it be? If you said creating a positive Customer Experience (CX), you’d be right. Sure, everybody wants...
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Put the Power of Color to Work for You
15 April 2021
When you hand out a piece of marketing collateral or send a direct mail piece, the first thing recipients notice is the color.
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Top 5 Content Marketing Best Practices
18 March 2021
You’ve heard people talk about the value of content marketing. It’s one of the most important ways that people find you.
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11 Eye-Popping Stats on Direct Mail
18 March 2021
When it comes to ROI, some channels are just more effective than others. Knowing the effectiveness of each channel puts you in control.
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EcoSmart 101
11 February 2021
From wheat straw to recycled PET, here's the scoop on the unique stuff that makes up EcoSmart® products. Sustainability is more than a trend.
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Building Up Customer Relationships
10 February 2021
Take a long- term view by marketing to people, not demographics. As marketers, we are surrounded by data. From in-house customer information...
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Leading Your Customers Back
10 February 2021
Great tips for how to reduce customer churn. Let’s be honest. Customer churn is part of business. The question isn’t how to stop customer churn.
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A Steady Stream of Resources
21 January 2021
Engage B2B buyers throughout the sales cycle. The world of engaging B2B buyers has changed. DemandGen’s “B2B Buyers Survey Report” uncover...
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QR Codes in a Pandemic World
21 January 2021
In today’s world, where social distancing and extra health precautions have become part of everyday life, consumers are embracing touchless options...
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Five “Best in Class” Marketing Elements
7 January 2021
Want to be the best? Compete with the best. That’s a powerful motto, whether in sports or business. Here are five marketing strategies used...
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The Power of Marketing Local
7 January 2021
One of the most powerful consumer trends of 2020 has been the move to the suburbs. Yes, the ‘burbs. The suburbanization of America is changing...
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QR Codes Connect Marketers and Buyers in Today's World of Social Distancing
2 November 2020
In today's world of social distancing and working from home, marketers are seeing an exploding use of QR Codes, which connect buyers to...
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Buyers Are in The Driver's Seat
8 October 2020
Are you their destination? In today’s world of “information everywhere,” marketers are no longer in the driver’s seat. uyers have the world at their fingertips...
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Why Lifetime Customer Value Matters (A Lot)
24 September 2020
As a marketer, you invest a significant amount of time in your print and multichannel campaigns. It’s essential to understand what (and who) brings in the most revenue.
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Persistence Pays Off with 1400% ROI
20 August 2020
Very often, buyers need more than one contact before they make a purchase. Sometimes, especially with more complex sales, they need an entire series of contacts...
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Changing Direction
14 July 2020
Try two new targeting approaches that are bound to boost growth. Everyone’s marketing strategy needs a tune-up now and then.
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Activate Your Audience
14 July 2020
5 psychological marketing principles to engage customers. While every buyer is unique, there are certain principles about human behavior...
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Saving Money on Print & Promo Products by Using Digital Storefronts
20 May 2020
When it comes to ordering print or promotional products, did you know that you can save money by changing from traditional ordering methods...
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When is the best time to reach your customers?
18 May 2020
When everyone else is quiet. What do we mean by that? When you continue to communicate with your message is powerful.
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Why Does Channel Selection Matter?
10 January 2020
When it comes to choosing marketing channels, marketers can make many assumptions. Millennials always want digital, the Silent...
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3 Ways to Sell More to Existing Customers
10 January 2020
Think you have to go out and drum up new customers in order to increase your sales? Prospecting is an important tool for...
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Keep the Conversation Going!
3 December 2019
When do you engage with your customers? Is it only when you want to sell them something? If so, consider extending...
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Stay In Touch With Your Customers
3 December 2019
Multichannel marketing made easy and affordable with Informed Delivery by USPS.com. The United States Postal Service...
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9 Components Every Marketing Campaign Must Have
17 October 2019
Want to make your marketing campaigns the most effective they can be? Be sure to hit all of the key marketing components. Most marketers...
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Captivate Your Audience
17 October 2019
Use storytelling to engage customers. People like to connect with the people they buy from, which is why storytelling is such a powerful...
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Do You Know These 9 Buyer Types?
17 September 2019
Do you know who your buyers are? Are they trailblazers? Status seekers? Do they play it safe? Different messaging appeals to different...
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Getting Ahead By Going Vertical
17 September 2019
If you are serving the business-to-business marketplace, understanding your customers’ vertical markets can make the difference between...
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Top Reasons to Use More Visual Content
13 August 2019
You’ve spent weeks developing the messaging for your Spring Fling mailer or your annual fundraising letter. You know your audience.
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Tracking the Latest Trends
9 August 2019
Want to stay on the forefront of marketing? MarketingProfs interviewed nearly two dozen industry leaders to learn what top executives...
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Keeping the Customer Experience Seamless
3 July 2019
In today’s world, customers want easy. Whether it’s shopping, researching products, or hearing about products for the first time...
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Making It Personal
3 July 2019
Whether it’s direct mail marketing or transactional communications, customers say that personalization makes direct mail seem more...
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5 Steps to Customer Loyalty
29 March 2019
What does it take to create customer loyalty, the kind of commitment that makes customers stick with you, even when your competitors become...
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Closing the Customer Perception Gap
29 March 2019
Ever wonder what your customers really think about you? Instead of guessing, it’s a good idea to ask. Customer surveys sent by direct...
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A Customer Comeback
14 January 2019
5 Tips for Winning Back Lost Customers. Despite your best efforts, a certain percentage of your customers will lapse. f you are on the ball, you can win them back.
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5 Tips for Waking up Tired Mail
14 January 2019
Is your marketing getting tired? Is your target audience tuning out your mailings because you’re sending the same campaign over and over?