Whether you are writing copy for direct mail, email, or mobile video, it is essential to be authentic. Indeed, Stackla has found that 90% of shoppers say that authenticity is important when deciding which brands they like and support. But maintaining an authentic voice doesn’t just “happen.” Like everything else, it takes planning. Here are five tips for maintaining an authentic voice and winning customer trust.
Ready to be authentic? Whether it’s through direct mail, email, or mobile, customers want to hear it. So, sound like a human. Be relatable, and your customers will reward you.
Last Updated: 18 May 2023
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