Shoppers today expect their marketing messages to be highly targeted to their wants and needs. The good news is there is a ton of data for use in targeting, whether you gather it yourself or purchase it from a reputable list company. But what are the best ways to use that data? There are many different categories of data, and each can be used for various purposes. Let's look at four data categories and how they can be used.
| Last Updated: 11 January 2023
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