In marketing, being "top of mind" means being the first brand or product that comes to mind when a shopper thinks of a particular industry, category, or need. For example, when someone says “soda,” what comes to mind? Coca-Cola? Pepsi? When someone says “electronics,” is it Apple? Samsung? LG? Whatever your product category, you also want to be top of mind.
Being top of mind is crucial for several reasons:
To achieve and maintain top-of-mind awareness, it’s essential to keep your name out there, even when you aren’t overtly selling your product. Use a mix of different channels, including direct mail, email, social media, and outdoor advertising, to drip messaging everywhere your customers’ eyeballs are. Be the brand they can’t miss!
Last Updated: 26 July 2023
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