Variable Data Printing (VDP) can be a valuable tool for communicating with your customers. Use VDP to communicate with prospective clients, increase sales or strengthen customer loyalty. From customized billing transactions, to tailored brochures and newsletters or targeted direct mail campaigns, personalized print marketing solutions deliver meaningful and relevant information by tapping into existing customer or prospect data or acquiring data files from outside sources. Personalized graphic communication has been proven to increase response rates, shorten response times, and increase the size and frequency of purchases.
VDP can generate response rates 3-10 times higher than traditional direct mail. The secret behind the effectiveness of personalized variable data printing (VDP) is that the personalized pieces not only capture attention, but back it up with content relevant to each unique recipient. When you communicate with recipients personally, using text, imagery and offers customized to their unique needs and desires, a few things happen: