Great marketing starts with knowing your customers. Knowing your customers starts with great data. So where do you get it? How do you find that “marketing gold” that helps you better understand your customers and refine your targeted communications? Here are five places you can start.
Great data is everywhere, and you don't need to tap into every resource all at once. Pick one data source and start there. Incorporate what you learn, then gradually add to your knowledge over time. Regardless of where you start, carefully integrate the wide variety of data sources available so you can enhance your understanding of the market, refine your targeting efforts, and ultimately achieve more impactful results!
Last Updated: 2 January 2024
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