One of the fastest-growing types of marketing is content marketing. Why? Because it works. Content marketing positions you as a thought leader, establishes credibility, and is often the gateway to your customers discovering your business. One study found, for example, that year-over-year growth in unique website traffic is 7.8x higher for content marketing leaders than for followers (19.7% vs. 2.5%, Aberdeen). If your content is being provided in print, content marketing often drives them to check you out online in the first place.
Want to make the most of content marketing? Here are five best practices to keep in mind.
Are you using content marketing to attract potential buyers and convert them into happy customers? If not, you might be missing a significant opportunity. Let us help you get started!
Last Updated: 16 June 2023
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