WHO WANTS UNCERTAINTY?

In a new consumer survey from Braze, buyers were asked to share which factors motivate them to make repeat purchases. Product quality/brand trust shared the top spot with "affordability." Discounts came in a distant third.

This isn't so surprising when you think about it. No matter what products you sell, there are a lot of them out there. With so many options, buyers might find a lower price, but what are they going to get? What will the quality be like? What kind of service and support will be offered?

Brand trust takes away the uncertainty. Your price might be slightly higher than a competitor's, but if the buyer hasn't purchased from your competitor before, they don't know what they are going to get. With you, they do.

BE HONEST AND ACCURATE IN YOUR
MARKETING AND COMMUNICATIONS

Ensure that what you are telling your buyers matches what they actually get.

 

BE EASY TO DO BUSINESS WITH

Ensure that what you are telling your buyers matches what they actually get.

 

COMMUNICATE TO BUILD RELATIONSHIPS

Be a company that invests in its customers. Share insights. How-to's. Give your customers sneak peeks at what is coming up. Make them feel invested in your brand.

 

If you only communicate with your customers when you are selling something, that's a transactional relationship—and transactional relationships don't build trust or customer loyalty. But staying in touch with your customers to communicate value in additional ways is a trust-building relationship that pays dividends over time.

Talk to us about creating a multichannel campaign that does more than build your sales—it develops trust and builds long-term relationships at the same time.