What's the Attraction?How to Draw Customers Into the Sales Funnel
If you are like 61% of direct mail marketers, lead generation is your number one business challenge. Indeed, a HubSpot survey found that more than half of marketers spend at least half of their marketing budgets on generating leads.
Lead generation is critical because not all marketing contacts result in a sale right away. With high-priced products such as financial services, it often takes time to win a prospect over. You may send out 10,000 postcards, knowing that only a few recipients will open an account, and that of those who do, even fewer will do so based on the first mailing. That’s why the journey for larger, more complex sales is often described as a funnel. What does this funnel look like?
| Last Updated: 27 September 2022
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