Every business knows having a sales pipeline full of new prospects is an essential strategy for business growth. The challenging part is generating leads.
Lead generation is the process of turning a prospect into a lead.
A marketer’s main objective is to attract a stranger (prospect), make them interested in your product/service (lead) and then nurture them until they decide to buy from you (customer). Ideally, you also want them to love their experience with your product and in turn, become advocates of your business (promoters).
There are 4 Phases of the Lead Generation Process:
Who is your ideal audience?
How do you attract and convert that audience?
What type of content will you create?
The Visual PhaseWhat’s your favorite type of visual lead for generation?
The Promotional PhaseCan you share you best tip for marketers promoting their lead generation projects?
The Nurturing PhaseWhat are some fundamental truths about email nurturing?
