Every business knows having a sales pipeline full of new prospects is an essential strategy for business growth. The challenging part is generating leads.
Lead generation is the process of turning a prospect into a lead.
A marketer’s main objective is to attract a stranger (prospect), make them interested in your product/service (lead) and then nurture them until they decide to buy from you (customer). Ideally, you also want them to love their experience with your product and in turn, become advocates of your business (promoters).
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