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Blogs
2023
3 Lessons on Growth During Uncertain Times
Got Brand Identity?
Bridging the Digital Divide: The Vital Role of Print in Reaching Everyone
Name Dropping
Data-Driven Marketing: The Key to Achieving Business Success
Five Elements That Make Print Shine
Five Steps to Crafting Effective Marketing Copy
10 Items for Your Pre-Design Packaging Checklist
Making Sense of Omni, Multi, Cross, and Integrated Channel Marketing
Avoid the USPS’s Top Mailing Mistake
Smarter Marketing Within Reach
Brand Building
Unleashing the Power of Top-of-Mind Awareness
Relevance: The Key to Success in Personalized Printing Campaigns
Making Content Marketing Work For You
Marketing Lessons: Avoid These 5 Mistakes to Boost Your Strategy and Results
During Times of Uncertainty, Market Like a Leader
Four Data "Buckets" and How They Can Benefit Your Messaging
Digital Takes Your Printing Green!
6 Principles of Marketing Persuasion
Creating Customer Loyalty
Taking the Plunge!
QR Codes Are Everywhere — For Good Reason
5 Benefits of Having an Up-to-Date Mailing List
Want the Ticket to Converting Higher End Buyers? Try Personas
Making the Grade
4 Things Direct Mail Does That Email Can't
Want More Donations? Choose Print!
4 Things Direct Mail Does That Email Can't
The Marketing Importance of an Authentic Voice
Five Steps to Crafting Effective Marketing Copy
Motivate Consumers with Direct Mail
2025
Use FOMO to Motivate Recipients to Action
5 Tips for Designing Personalized Direct Mail
Give Cusotmers What They Really Want
Do You Know Who Your Best Customers Really Are?
Direct Mail for Short Attention Spans
7 Ways “Working Backwards” Keeps You on Schedule
2024
How Positive Messaging Can Elevate Your Brand
How Data Can Transform Your Marketing Game
7 Tips for Big Results on a Small Budget
Did you know WhiteOak offers direct mail services?
Still hesitating on personalization?
5 ways to use direct mail for customer retention
Benefits of Adding Lifetime Customer Value (LCV) to Your Marketing Metrics
Crafting Copy that Converts: Details Matter
Did you know WhiteOak produces signage and large format printing?
Gear Up Your Marketing Strategy for Summer Success
Should You Add Color to Your Envelopes?
Reading Print Produces Results
Embracing Print as a Sustainable Marketing Strategy
Five Key Areas of the Direct Mail Envelope to Captivate Your Audience
Human Connections
Got Trust? Brand Trust Outweighs Discounts
Want to Keep Your Customers Loyal?
Want to Be More Sustainable? Embrace Circular Design
Got Value; Find It, Market It, Reap the Profits
Carefully Curated Content
5 Surprising Ways to Market with Packaging
Creative Gatefolds That Get Attention
Is Your Campaign Ready for Takeoff?
Email: The Perfect Direct Mail Add-On
Socially Connected
What’s Drip Marketing and Why Should You Care?
4 Reasons Your Customers Might Be Defecting
Looking for Data?
Want More B2B Accounts? Try This!
5 Tips for Boosting Your Donor Retention Rate
2020
3 Ways to Sell More to Existing Customers
Why Does Channel Selection Matter?
When is the best time to reach your customers?
Saving Money on Print & Promo Products by Using Digital Storefronts
Activate Your Audience
Changing Direction
Persistence Pays Off with 1400% ROI
Why Lifetime Customer Value Matters (A Lot)
Buyers Are in The Driver's Seat
QR Codes Connect Marketers and Buyers in Today's World of Social Distancing
2019
5 Tips for Waking up Tired Mail
A Customer Comeback
Closing the Customer Perception Gap
5 Steps to Customer Loyalty
Making It Personal
Keeping the Customer Experience Seamless
Tracking the Latest Trends
Top Reasons to Use More Visual Content
Getting Ahead By Going Vertical
Do You Know These 9 Buyer Types?
Captivate Your Audience
9 Components Every Marketing Campaign Must Have
Stay In Touch With Your Customers
Keep the Conversation Going!
2022
Explore New Technologies and Save on Postage
Get the Most Out of Personalized Print
Digital Printing Just Got Bigger at WhiteOak
Keep Them Thinking About You
5 COVID-19 Consumer Trends Impacting Packaging
Not All Targeted Marketing Looks the Same
What Matters More
Focusing on Your Marketing Strategy
5 Ways to Maximize Your Print Investment
Personalization Spells Respect
Silos Are for Farmers, Not Marketers
Creating a Sustainable Package
Want It to Be Personal?
Lifetime Value
Creating Connections
Drawing Customers Into the Sales Funnel
Want Better Profits? Open an Online Storefront
Using Packaging as a Marketing Tool
Age Is More Than a Number
Direct Mail with a Green Message
5 Tips for Letting Psychology Propel Your Marketing
2021
The Power of Marketing Local
Five “Best in Class” Marketing Elements
QR Codes in a Pandemic World
A Steady Stream of Resources
Leading Your Customers Back
Building Up Customer Relationships
EcoSmart 101
11 Eye-Popping Stats on Direct Mail
Top 5 Content Marketing Best Practices
The Unboxing Experience
Marketers Identify Their #1 Priority in the Next Five Years
Put the Power of Color to Work for You
Are Your Customers Coming or Going?
Easy Online Ordering
5 Tips for Using Print and Digital Communications to Build Trust
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