A well-managed Email Marketing program can provide one of the highest ROIs of any marketing strategy – especially when integrated with personalized direct mail. Email Marketing provides many benefits for both business-to-business and business-to-consumer communications.
Cost-effectiveness: emails can be reliably delivered for a fraction of the cost of any other media.
Relevancy: technology allows you to not only personalize your message with the recipient’s name, but deliver customized images, offers, and marketing copy based on the recipient’s profile.
Frequency: because the cost-per-delivered message is so low, you can stay in front of your audience with greater frequency so they receive your offer when they’re ready to buy.
Measurable: you know who received your message, when they opened the email, and to which pages they clicked on your website.
Efficiency: a well-managed email marketing program allows you to communicate with a larger audience with greater frequency so your sales team can focus their efforts on a smaller pool of the best, pre-qualified prospects.
Automated Email Campaigns: respond to your contacts’ actions or proactively market to prospects and customers with email marketing programs deployed automatically on your sales and marketing teams’ behalf.
Multi-Channel Marketing Campaigns: incorporate email campaigns with personalized direct mail and Personalized URLs (PURLs) for integrated campaigns that dramatically increase awareness and response rates.