Every time you turn around, someone is talking about artificial intelligence (AI). It can write the Great American Novel. Create masterpieces of art. Even write the music to that song you've had rattling around in your head for years. AI holds tremendous promise that we have only begun to understand.
Want to peek into the future? Here are three ways AI is revolutionizing marketing.
- Personalization
AI-powered algorithms can analyze large amounts of customer data to identify patterns and trends that allow marketers to tailor their messaging to individual customers. For example, AI can recommend products to customers based on their past purchases or browsing history, and personalize email subject lines and content based on a customer’s interests and demographics.
- Multichannel marketing
AI algorithms can improve multichannel marketing campaigns by analyzing customer data to identify patterns and preferences. Based on this analysis, AI can automate channel selection and timing, identify which channels are most effective for each customer, and determine the best time to send messages for maximum impact. For example, AI can analyze a customer’s past behavior to determine whether they are more likely to respond to direct mail, email, or social media messaging, and if the latter, what time of day they most prefer to receive messages.
- Predictive analytics
AI can analyze large amounts of customer data to make predictions about future behavior and trends. For example, AI can predict which customers are most likely to churn, allowing marketers to proactively engage with those customers and offer incentives to keep them loyal. AI can also analyze market trends and competitor data to help marketers make more informed decisions about product development and pricing.
AI is increasingly incorporated into today’s marketing tools. As it is, it brings what was once out of reach for many small marketers (big data analysis) into the palms of their hands. The results? Improved customer experience, increased loyalty, and higher sales.
